Case study – Social media & local awareness
Calgary Sage Hill Based Pharmacy built a consistent Facebook presence. Then local discovery accelerated.
A three-month content program increased video viewing, page interest, sharing and follower growth while reaching a mostly new audience.
- Calgary Sage Hill Based Pharmacy
- Calgary, Alberta
- Facebook posts, photos & Reels
- June 2 to September 2, 2026
The final results
The headline numbers from the three-month Facebook program, compared with the previous 93-day period.
Facebook results
Compared with the previous 93 days
Discovery beyond followers
Useful, shareable content reached mostly new people.
- Views from non-followers87.8%
- Engagement from non-followers90.7%
- Content shares234
- Net follows42
Publishing
A steady rhythm of useful content.
- 46Published pieces
- 32Photo posts
- 14Reels
The challenge
Turn a Facebook page into a reliable local discovery channel.
Calgary Sage Hill Based Pharmacy needed its Facebook page to work harder for the neighbourhood. The goals were to increase local visibility, reach people beyond the existing follower base, publish useful pharmacy content and turn attention into meaningful page interactions.
The strategy had to balance health education, pharmacy services, seasonal relevance and community value without relying mainly on promotional posts.
The opportunity was to make useful content discoverable, shareable and consistent enough to compound over time.
- Consistent publishing
- Non-follower discovery
- Useful, shareable topics
- Measurable page interest
Planning, creative variety and community relevance, reviewed as we went.
WebNeuro Inc. combined a steady content calendar with a mix of formats, then used performance patterns to see what worked.
- Step 01Planning
Build a dependable content calendar
Planned posts around pharmacy services, health education, seasonal topics and community relevance.
- Step 02Formats
Combine photos with short-form video
Used branded photos for clarity and Reels for more discovery opportunities.
- Step 03Topics
Prioritize useful, shareable subjects
Focused on practical topics people would want to pass along to family, friends and neighbours.
- Step 04Review
Learn from performance patterns
Reviewed reach, engagement, viewing and page-interest signals to see which formats worked.
Most of the attention came from people who did not follow the page.
Useful, shareable content travelled past the existing audience and into the community.
- 87.8%Views from non-followersReach beyond the existing followers
- 90.7%Engagement from non-followersLikes, comments and shares from new people
- 234Content sharesUseful content carried into personal and community networks
Share of Facebook views by format
Reels led, with links and photos close behind.
- Reels45.6%
- Links33.2%
- Photos20.5%
- Multi-photo0.5%
A steady rhythm of useful content.
Topics covered health education, pharmacy services, seasonal themes and community.
- 46Published piecesAcross the three-month period
- 32Photo postsBranded photos for clarity
- 14ReelsShort-form video for discovery
- 42Net followsNew followers gained in the period
From consistent publishing to a growing owned audience.
Consistent publishing created discovery opportunities, discovery drove views and shares, visibility supported page visits, and the follower base grew.
Broader awareness
87.8% of Facebook views came from non-followers.
More video consumption
3-second views and watch time both rose 269%.
Stronger distribution
234 shares extended content beyond its initial audience.
Growing owned audience
Followers rose 13.2%, with 42 net follows.
Keep building Facebook discovery.
The next step is a steady mix of short-form video, educational pharmacy content, seasonal topics and community posts. Ongoing performance review will show which themes and formats perform best.
A pharmacy page that now reaches well beyond its followers.
Over three months, consistent content helped Calgary Sage Hill Based Pharmacy reach beyond its existing followers, increase video consumption and page visits, and grow an audience it can keep serving.
Let's talk about what you want to build
Tell us what you are working on, whether it is new or already underway. We will listen, ask questions and help you decide where to start.
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- 587-998-0919
- support@webneuro.ca