Case study – Local & healthcare SEO
Calgary Medical Clinic’s search traffic was flatlining. Four months later, it had a pulse again.
A declining three-month search trend, reversed. More patients discovering the clinic, more calls booked, and a growing footprint in AI-powered search.
- 4-month SEO & GEO
- Alberta
- Health clinic
The final results
The most recent rolling three-month period shows a broad reversal rather than a temporary ranking bump.
Search & website growth
Rolling three-month trend
Google Business Profile
June to July 2026: more calls, directions and website clicks.
- Total interactions1,334+12.48%
- Phone calls539+13.47%
- Direction requests492+11.31%
- Website clicks303+12.64%
Rankings and engagement
Closer to page one, with patients taking action.
- 14Average position, from 18
- 1,539Ranking keywords, from about 30
- 577Appointment-booking actions
The starting point
A cooling trend that needed more than a quick fix.
When WebNeuro Inc. began working with Calgary Medical Clinic, organic search performance had been sliding for three straight months. Clicks were down, average position had drifted from 16.2 to 18, and click-through rate had dropped 18%.
The clinic was sitting at the edge of page two: close enough to page one to be within reach, but not close enough to capture high-intent local searches for family doctors, walk-in care, and women’s health.
The clinic was in striking distance of page one, but it needed a focused, phased push to get there.
- -19.84%Search clicks
- -2.94%Search impressions
- -18.18%Click-through rate
- 16.2 to 18Average ranking position
A phased roadmap built around how patients actually search for care.
WebNeuro sequenced the work: stop the decline, capture local intent, then build the topical authority needed for traditional and AI-powered search.
Every core channel turned the corner.
Website traffic, engagement and rankings all moved the same way.
Website traffic followed the same curve
GA4 comparison: Apr 27-Jul 25, 2026 versus Jan 26-Apr 25, 2026.
3,877 users
2,114 users from search
6,977 sessions
4,112 sessions from search
Engagement, rankings, and AI-search traction
- 2,567Tracked engagement eventsActions visitors took on the website
- 577Appointment-booking actionsBooking actions recorded on the website
- 103Keywords in Google’s Top 10Searches where the clinic now ranks on page one
- 5Tracked AI-search mentionsTimes AI search tools mentioned the clinic
More visibility turned into more calls, clicks, and direction requests.
Google Business Profile interactions grew month over month, showing that improved visibility reached actions close to an appointment.
| Source | June 2026 | July 2026 | Change |
|---|---|---|---|
| Phone calls | 475 | 539 | +13.47% |
| Direction requests | 442 | 492 | +11.31% |
| Website clicks | 269 | 303 | +12.64% |
| Total interactions | 1,186 | 1,334 | +12.48% |
A clinic that was losing ground on page two is now competing across Google, Maps, and AI search.
In four months, Calgary Medical Clinic moved from a declining search trend to its strongest rolling performance since the engagement began, with measurable patient interactions to show for it.
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