Client story / Healthcare SEO and GEO
Helping a Calgary clinic become easier to find.
How focused service pages, local SEO and AI search readiness helped Gilead Family Practice grow its visibility in 90 days.
Gilead Family PracticeCalgary, Alberta90-day results
01 / The challenge
Make it easier for patients to find the right care.
Gilead Family Practice needed stronger visibility for the services patients search for locally. The opportunity was to improve the website’s clarity, connect important pages and measure actions beyond rankings.
02 / What we did
A practical strategy, built around patient searches.
Service-first content
Created and improved dedicated pages for priority medical services.
Local discovery
Refined search titles, descriptions, Calgary relevance and Google Business Profile.
Connected experience
Strengthened internal links between service and physician pages, FAQs and structured data.
SEO and GEO measurement
Tracked organic search, patient engagement and emerging AI search referrals.
SEO & GEO performance
Google Search, Google Business Profile and emerging AI search visibility.
03 / Organic search
Search visibility grew across the reporting period.
04 / Local engagement
More opportunities for patients to take the next step.
Microsoft Clarity also recorded 125 Book sessions and 218 Contact Us sessions. These are website engagement sessions, not confirmed appointments.
05 / Emerging AI visibility
Search discovery is evolving beyond traditional results.
Google Search Console recorded 228 impressions in Generative AI features, up approximately 19% against the preceding 28 days. The website also recorded its first measurable referral sessions from ChatGPT.
What made the difference
Better information. Better connections. Clearer measurement.
Focused service pages helped align content with patient intent. Local relevance supported Calgary searches, while internal links and structured data improved the clarity of the website. Search and engagement data provided a more complete view of progress.
Google clicks, impressions, rankings and local search actions.
Facebook and Instagram views, interactions and audience growth.
Social content views and Google Search impressions are different measures. Combined platform totals do not represent unique people.
Performance by platform
Two channels, with different roles in the content strategy.
Visibility and audience growth
19,060 content views, 519 interactions and 973 page visits.
Facebook reached 149 followers by the end of the reporting period. Of its views, 12,519 (65.7%) were organic and 6,541 (34.3%) came from paid distribution.
A stronger publishing foundation
1,685 content views, 112 interactions and 128 profile visits.
Instagram gained 39 additional posts (from 1 to 40 total published posts), while followers increased from 4 to 13 (+225%). Organic views accounted for 83.7% of Instagram views.
Content that connected
Real people, useful information and consistent storytelling.
WebNeuro established a consistent visual identity and publishing rhythm, introduced the clinic’s physicians, and combined short-form video, seasonal health education and patient-friendly service information.
Standout post
Meet Dr. Rose Unuafe
3,000 Facebook views for a physician introduction that helped put a human face to the clinic.
Different formats, different strengths
Reach and interaction
Facebook links generated 9,813 views, Reels 5,690 views and photos 357 interactions. Each format played a different role.
Content format performance
Each format served a different purpose
Links: 9,813 Facebook views and 13 interactions. Reels: 5,690 views and 146 interactions. Photos: 3,098 views and 357 interactions.
Links generated the most views, while photo posts generated the most interactions. This supports using a mix of formats rather than relying on one type of post.
Organic and paid distribution
Most content views were organic
Facebook: 12,519 organic views (65.7%) and 6,541 paid views (34.3%).
Instagram: 1,410 organic views (83.7%) and 275 paid views.
Across both platforms, organic views totalled 13,929.
Original platform analytics
The results, directly from Meta.
Original reporting screenshots are shown below without changes to their data. Select any screenshot to view the full image.
Facebook performance
Views, audience reach, engagement and page visits.
Instagram performance
Content discovery, interactions and profile visits.
Facebook profile transformation
The clinic’s Facebook presence at the beginning and end of the reporting period.
Source: Gilead Family Practice three-month Social Media Case Study. Content views and interactions are summed across platforms; they do not represent unique individuals. Paid distribution contributed to total views.
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