Case Study – Local & Healthcare SEO
Grace Medical Clinic’s search traffic was flatlining. Four months later, it had a pulse again.
A declining three-month search trend, reversed. More patients discovering the clinic, more calls booked, and a growing footprint in AI-powered search.
Client: Grace Medical Clinic | Calgary, AB | Family Medicine, Walk-In & Women’s Health
+23.5%
Search clicks, 3-month trend
+102%
Search impressions, 3-month trend
+86%
Website users, 3-month trend
+12.5%
Patient interactions, month over month
Industry
Healthcare / Medical Clinic
Location
NW Calgary, Alberta
Engagement
4-month SEO & GEO roadmap
Channels
Organic Search, GBP, AI Search
The Starting Point
A cooling trend that needed more than a quick fix.
When WebNeuro began working with Grace Medical Clinic, organic search performance had been sliding for three straight months. Clicks were down, average position had drifted from 16.2 to 18, and click-through rate had dropped 18%.
The clinic was sitting at the edge of page two: close enough to page one to be within reach, but not close enough to capture high-intent local searches for family doctors, walk-in care, and women’s health.
The clinic was in striking distance of page one, but it needed a focused, phased push to get there.
Starting baseline
-19.84% Search clicks
-2.94% Search impressions
-18.18% Click-through rate
16.2 to 18 Average ranking position
The Approach
A phased roadmap built around how patients actually search for care.
WebNeuro sequenced the work: stop the decline, capture local intent, then build the topical authority needed for traditional and AI-powered search.
01
Non-branded keyword acceleration
Focused on new-patient discovery terms such as family doctor NW Calgary and walk-in clinic near me. Titles, headings, page copy, and meta titles were aligned with high-intent searches.
02
Hyper-local pages and Google Business Profile
Created neighborhood landing pages and optimized the clinic’s Google Business Profile with categories, weekly posts, geo-tagged photos, review workflows, and useful Q&A content.
03
Authority expansion for search and AI search
Published long-tail healthcare content, strengthened internal linking, and added FAQ-ready content structures to improve topical clarity and citation potential.
The Results
Every core channel turned the corner.
The most recent rolling three-month period shows a broad reversal rather than a temporary ranking bump.
+23.50%
Total search clicks
+102.32%
Total search impressions
18 to 14
Average position, lower is better
~30 to 1,539
Ranking keywords
Website traffic followed the same curve
GA4 comparison: Apr 27-Jul 25, 2026 versus Jan 26-Apr 25, 2026.
3,877
Total users | +86.22%
2,114
Organic users | +103.86%
6,977
Total sessions | +106.05%
4,112
Organic sessions | +126.81%
Engagement, rankings, and AI-search traction
2,567
Tracked engagement events
577
Appointment-booking actions
103
Keywords in Google’s Top 10
5
Tracked AI-search mentions
Patient Acquisition
More visibility turned into more calls, clicks, and direction requests.
Google Business Profile interactions grew month over month, showing that improved visibility reached actions close to an appointment.
| Source | June 2026 | July 2026 | Change |
|---|---|---|---|
| Phone calls | 475 | 539 | +13.47% |
| Direction requests | 442 | 492 | +11.31% |
| Website clicks | 269 | 303 | +12.64% |
| Total interactions | 1,186 | 1,334 | +12.48% |
Result
A clinic that was losing ground on page two is now competing across Google, Maps, and AI search.
In four months, Grace Medical Clinic moved from a declining search trend to its strongest rolling performance since the engagement began, with measurable patient interactions to show for it.