The Challenge: Why Most Clinics Overpay for Patients
In the medical industry, the average “Cost Per Acquisition” (CPA)—the price you pay to get a new patient booking—usually hovers between $35 and $50.
Most generalist marketing agencies are happy with a 3% conversion rate. They send generic traffic to a homepage and hope for the best.
At WebNeuro, we don’t settle for “average.” We recently took over the Google Ads management for a busy medical clinic in Western Canada. Their goal was simple: Scale up patient volume without blowing the budget.
Here is exactly what happened in just 60 days.
The Strategy: The “Neuro-Optimization” Approach
We didn’t just increase the budget. We applied our proprietary Medical Compliance & Intent Filter:
Removed “Window Shoppers”: We stopped bidding on low-intent keywords (like “medical advice”) and focused purely on “booking-intent” keywords (like “doctor open now”
Frictionless Landing Pages: We optimized the destination pages to answer patient anxiety immediately (Wait times, Insurance, Parking)
Compliance Safety: We ensured every ad met strict Canadian medical advertising standards
The Results: October vs. November 2025
The data below shows the transformation over a single month of optimization.
Month 1 (October 2025)
Conversion Rate: 10.25% (Already 3x the industry average)
Cost Per Patient (CPA): $5.18
Clicks: 1,132
We could have stopped there. But we continued to refine the campaign, analyze the data, and optimize the bidding strategy.
Month 2 (November 2025)
Clicks: 1,493 (+31% Traffic Increase)
Conversion Rate: 12.52% (+22% Conversion Boost)
Cost Per Patient (CPA): $4.37 (15% Cheaper)
The Verdict
While most clinics struggle to get leads for under
